Innovation in Software

Vagueware

Archive for the ‘structure’ tag

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New Website – Sneak Peek

with one comment

I’m changing what appears over at the main website over the course of this week. I’ve been playing with some ideas, and right now I’m focusing on the structure rather than the aesthetic. The most common feedback I’ve had over recent weeks and months is that it’s not entirely clear what Vagueware does, how it does it, or for whom. That is a pretty major failure in marketing communication.

So, ignoring the specifics of the aesthetics, here is a glimpse of the structure of the new page. It will hopefully look more polished than this, but you can see where it’s going in terms of message. Let me know what you think in the comments.

Click for full-size image

Click for full-size image

Written by Paul Robinson

August 17th, 2009 at 2:27 pm