Innovation in Software

I have pretty standard business cards when you first look at them. The company logo, my name (no job title – such things are no-nos even for a one-man business when your head is built like mine), phone number, address, email, yadda, yadda.

The address is changing soon and so I’m about to commission some new ones from my favourite printer, and that leads me to the feature few people ever notice about them: the reverse.

The back of my business card is where I do a little of my “philosophy thing”. One person saw it and immediately thought I was a prat. Another spent 10 minutes thinking about the phrases there and came back asking me questions. Most people don’t see them. Either way, it represents a lot of me and my original hopes for the company. Some of them work a couple of years on, some don’t. So, as part of the change, this will get a revamp.

I’ve decided to make the current version available as high-res desktop images, one dark and one light. The slightly strange dimensions are due to the fact they are derived from the original 300dpi business card design used to create my actual cards.

I also appreciate that some will point out that DHH is not the first person to come out with the “best way to predict the future” quote or at the least his version is a derivative, but I like it, and DHH’s work has obviously been important to my business being a RoR shop and all that.

Enjoy, read, query, do with them as you like. I had the dark one as my laptop’s desktop wallpaper for quite a while now (hence the reason it doesn’t have a “version number” on it).

Suggestions as to what to put on the back of v2.0 are welcome via email.

Light (click for full size):

Dark (click for full size):

P.S. The French at the bottom translates roughly as: The future is not what is coming towards us, but what we are heading towards