Innovation in Software

I wasn’t really expecting many of you to take me up on my Geek Social Responsibility thing. It was a shot in the dark, and I suppose what I was trying to answer was:

1. Can we exert more resource than we do already without hurting ourselves financially?
2. Can we make better use of that resource, so it has a greater impact?

The response was quite interesting, and several ideas proposed are now being planned, investigated and discussed. Something is happening. One point that emerged from the discussion on the GeekUp mailing list was that all of this could be taken advantage of. Steve Richardson said:

I am less inclined to devote substantial time and energy to helping charities develop web sites etc… as there is a disproportionate level of, hmmm I want to use the word abuse but fear it may be a bit strong, from certain charities who expect something for nothing and have very little appreciation of the complexity of the work involved.

Let me put it this way, do you think the directors (and other employees) of charities are working for free? I know they don’t, they are salaried, often pretty well, and I fail to see the difference between charity directors and us techies (we are all real life human beings trying to get by). There are far too many inequalities in remuneration for different jobs as it is – I recently heard that managers of Lidl earn £40K a year; without wanting to belittle Lidl managers, I am certain that the required skills for managing a supermarket are at least comparable with the skills required to develop web sites well and am absolutely certain that many people undertaking this role are paid a lot less.

Perhaps if the charity directors salary was split between the director and the ‘volunteering’ techie I may be more inclined to contribute… until then I think I need to concentrate on keeping my own head above water.

This is a common complaint: I am trying to make a living, these people are expecting the moon on a stick, and I’m falling short for obvious reasons.

Part of the issue is that Steve – like the majority of developers, designers and others in our sector – is a freelancer. The life of a freelancer is defined by the constant chasing of invoices, and trying to make sure as many hours of the day as possible are billable. Asking them to engage in “Socially Responsible Activities” is a bit like asking them “Do you want to risk not making the rent next month?”

Most people engaged in CSR activities are doing so as part of a marketing effort, a strand to their corporate behemoth “image” that makes people feel warm and fuzzy inside when they see the logo. There is an implicit silent agreement between such efforts and the charities who benefit: the company doesn’t really mean it, but needs to show they’re doing something. The charity is grateful, but know they have to fight to wrench what they can out of the company before they change their minds.

But in the geek community, things are different. When we do things, we mean it. We really, really care about doing “the right thing” and doing it well. So when the charity starts complaining that they want more and more doing, it causes resentment – this isn’t a corporate behemoth pouring some marketing budget into a “feel good” brand. It’s an individual putting heart and soul into something. The charity needs to understand that they need to tread gently and co-operate in a different way.

So, time-limited sessions like Speak to a Geek are great because the boundaries are implicit. Providing consortia to help work as a team means if somebody needs to dive out and do something else for a few days, the charity isn’t left hanging. Boundaries and back-ups are the way forward.

I’m meeting with people over the coming weeks to see how we can progress everything on the forum that seems to have grabbed people’s attention (register and vote if you haven’t already – adding ideas is even better). I will report back when I can.