Innovation in Software

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Microsoft New Guard win argument on IE8

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The way I understand it, there are two groups inside Microsoft right now: I shall refer to them (even if nobody else does) as the Old Guard and the New Guys.

The Old Guard are the guys who built Microsoft in the first place. They’re the ones that we might consider the Evil Empire. They thought about software as a means to make money in itself. IPR and tools like DRM were critical to their thinking about how software should work. They’re the ones the EU don’t like. They’re the ones we’re a bit tired of in the open source community. They want your money.

The New Kids have seen a little more of the World as it really is. They think that software is a tool to sell services, training, knowledge, and that things like IPR and DRM get in the way of incredible creative freedoms. To them being able to mix in with as many people as possible is more important than trying to make sure that Microsoft locks you in: they want to win by producing the best tools possible. They want your heart and soul, feeling your money will follow.

The Old Guard is, naturally, getting older. They’re retiring. The New Kids are getting more important. They’re rising through the ranks. They’re able to make decisions. They’re the future.

We’ve just seen another small move in the battle that the New Kids are winning.

Give them time. They’re getting it.

Written by Paul Robinson

March 4th, 2008 at 1:45 am