Archive for the ‘august’ tag
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Restful August
And we’re not talking about RESTful here, either. See what I did there? I should get my own show…
August has always been a curious month in the IT industry. It is like a calm before the storm – Christmas is, believe it or not, almost upon us. August is a month where traditionally stock has been taken and people calm themselves before the four most profitable months of the year. Or at least, that’s the case for 60% of the industry.
The other 40% – mostly B2B and bespoke development companies – find their busiest 4 months is from April through July. This is after the round of budget reviews most businesses go through in the early part of the year and they require new systems to be in place ready for Christmas.
The result is that the entire industry is at rest: the majority getting ready for a big push, and a slightly smaller minority are resting after a few hectic – and hopefully, profitable – months.
As a result, the blogs go quiet. People go on holiday. Priorities are readjusted. The news sites resort to silly-season tactics of re-printing almost verbatim entire press releases. Nobody is reading much anyway – in the Northern hemisphere evenings spent with a bottle of wine outside in the warm dusk are preferred over huddling up around RSS feeds.
My apologies then if I don’t feel inclined to write much right now. I’ll be back in the writing hot seat very soon, but in the mean time just enjoy the peace – the next 4 months are going to be the strangest we’ve witnessed for a few years in this industry. Promise.
