Archive for October, 2009
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The Vision Thing Revisited
Almost 18 months ago, I had a little bit of a rant about the lack of vision in the industry. A taste:
I have a problem with “the vision thing” in the industry at the moment. I don’t know where we’re going, or why. The technology – and our insight on how it can be applied – available to us has the ability to change the World, and instead we’re producing pointless crap and obsessing over details of page animations as if they alone will save the World.
If I hear one more wannabe-startup tell me that they plan to change the World and get rich off the back of social networking I will scream. If I see one more aggressive pitch for a site that a teenager could put together in a weekend under the guise of it being “World leading” I will hurt somebody. If I’m asked just one more time to give a quote to develop a site “a bit like eBay but with a social graph” I’m going to quit and go and be a farmer or something.
The response I got from that article was interesting. One reader suggested they had quit their job after thinking through some of the points I made. Mostly people suggested I needed a good lie down, that I was burning out.
We’re now a year and a half in, and I still feel that way sometimes. In that time, iPhone and Android app markets have grown beyond recognition, fewer startups are trying to build up to a point of acquisition quickly by simply AJAX-ifying calendars or todo lists, and the “Web 2.0 craze” seems to have settled down. We’re slowly – but surely – starting to settle down to real work.
We’re still a fair few miles away from where we could be, though. We still are spending too much time as an industry obsessed with entertainment than helping to effect change in some of the biggest problems we face as a society.
However, I’m curious: since writing that article, this blog has picked up thousands of new regular readers, people to whom the Vision Thing is a brand new concept. I’d be interested in hearing what some of you think a year and a half down the line. Are the problems still there? Have I outlived my stay in the sector and it’s time to go and buy that farm? Leave your thoughts below, I’d love to hear them.
