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New Website – Sneak Peek
I’m changing what appears over at the main website over the course of this week. I’ve been playing with some ideas, and right now I’m focusing on the structure rather than the aesthetic. The most common feedback I’ve had over recent weeks and months is that it’s not entirely clear what Vagueware does, how it does it, or for whom. That is a pretty major failure in marketing communication.
So, ignoring the specifics of the aesthetics, here is a glimpse of the structure of the new page. It will hopefully look more polished than this, but you can see where it’s going in terms of message. Let me know what you think in the comments.
Click for full-size image
Remove the popup which attempts to launch itself on every page? (or at least make it remember that I’ve visited before and so don’t need to see it every time).
Also, telling prospective customers on the services page that “they’re wrong” if they think X (e.g. “If you don’t think you need a strategy that couples technology and business, you’re wrong”) would put me off doing business with a company.
I like the new look though, but check that it works in Linux first as the blog has tiny fonts which don’t scale well (i.e. I get horizontal scrolling if I up the size).
Paul
17 Aug 09 at 15:38