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Linking & Impact on (Newspaper?) Traffic/Audience
Simon Owens dropped me a line to point out that when Huffington post linked to him, his traffic rose dramatically
In other words, I was right the other day when I pointed out that links are currency.
This played on my subconscious a little more than normal, having read the story about Murdoch in this month’s Wired UK magazine. I am becoming increasingly certain of something that would have sounded ridiculous a year ago and might still sound insane. However, you may quote me on it:
News Corp will file for bankruptcy/bankruptcy protection within five years. Probably less.
Putting content behind a pay wall is an action designed to kill audience. Without audience, they will fail. And if News Corp can fail, so can anybody else who has a similar business model and cost structure.
All is not lost however. I think I’m starting to see how the next breed of media organisations will emerge and take over from the old guard has let down society. More on that later in the week.
