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Steve Jobs and Humanity in the Industry

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It seems I’m not the only person slightly bemused by the reaction to Steve Jobs’ revelation he had a liver transplant.

Other people’s reactions include:

  • He owes me more work because I’m a fan of his work
  • My share portfolio is at risk because of this
  • I want more shiny plastic things from Apple. This worries me they won’t be as shiny.
  • He didn’t tell us something personal that we deserve to know

My reaction:

  • You just had a fricking liver transplant? Wow, get well soon and don’t listen to those guys baying for your attention, you need rest, ‘k?

This isn’t about shares or gadgets or what he owes you. It’s about somebody who is seriously ill taking some time out to make sure they can live a little longer. You know “life”, that thing you take for granted? The thing that isn’t really about accumulating possessions but being able to breathe, eat, love, dream? The mob doesn’t get that – perhaps because it isn’t available to download in the App Store or listed on the Nasdaq…

And yet, somehow, this reaction is predictable. Much in the same way that sexism is alive and well in the industry, selfishness – in particular consumerist self-absorption – is rife. We are the pinnacle of consumerism. We thrive on early adopters, so we grow them. And what we grow, we reap – this is another problem we need to think about.

As a collective the consumers seem no longer to see the humanity behind technology, choosing instead to become voyeuristic onanists viewing technology almost in the form of a fetish they are addicted to. In fact, porn is a good metaphor for where we are right now: dehumanise and objectify humanity to serve a selfish need. It doesn’t matter if the lens the fetish is viewed through is that of a camera or the blogosphere, providing it’s possible to sit at screens satisfying our cravings in private.

Maybe that’s just the Catholic in me talking. The Agnostic in me thinks we can do better too, though.

Some will argue this is just the fruit of modern capitalism. All advertising in a capitalist free-market society relies on a principle of false idolatry, designed to invoke a sense of inferiority in our subconsciousness. Apple does it better than anybody else on Earth, taking their marketing cues from designer label brands.

I think we might have gone a step too far. We might need to dial it back a notch or three and re-imagine what we’re here to do. There is something pure about what we do that is beyond the gadget and the price tag, the plastic or the electronics. As Dijkstra said (and is quoted as saying on my business cards): Computer Science is no more about computers than astronomy is about telescopes.

Yet here we are complaining about the telescope manufacturer needing a liver transplant because all we want is more telescopes. Good. Grief.

We should be grateful for the genius behind every design decision that comes out of our great technology companies, and they should rightly be rewarded with praise – they advance society one little increment at a time. But when somebody takes time out to have a life-saving operation, there is something distasteful about a swarm of self-interested parties demanding to know where their share of the grief is going to come from.

I don’t know the answer, I don’t have the solution. All I know is that I don’t want to be part of the problem.

P.S. writing this story I was reminded of the most human thing I ever read by Jobs’: his commencement speech at Stanford in 2005 which I highly recommend taking the time to read.

Written by Paul Robinson

June 23rd, 2009 at 1:00 pm