Vagueware is not my only gig. My other Directorship is very low-key, doesn’t take much time, and is where I and my business partner experiment with various marketing revenue models. It’s primarily been a learning experience, and the frustration we’ve had over the last two years in getting various complex projects rolled out has meant we’ve been looking at partnering with technology companies and focusing on the marketing and customer communications side.

Our latest venture is quite a departure for us. Excuse me whilst I shill for a couple of paragraphs:

Whilst cash back websites are not brand new, we’re hoping that with a really solid technology platform underneath us, we’re going to be able to do something special in the way of helping people make shopping a little more fun - and save cash too. I do however, need some eyes and ears because I’ve had no control over technology roll-out, so I’m interested to hear of problems people might have.

As you can see, the concept is really simple. You sign up, we give you a fiver. You shop online, we give you a percentage of what you spend. You refer friends, we give them a fiver, and we give you a fiver as well once they qualify for payout. We’ll point you in the direction of freebies that pay you money as well. We’ll be launching a blog to highlight particularly good offers. Occasionally e-mails with super secret codes will land in your inbox and you will consider yourself a wise old bean for signing up with us. It makes things cheaper if you’re doing a lot of Christmas shopping online, although for various reasons we’re late to the party for that one, so our strategy is a little more long-term.

End of shill

I mention it here, because I’m interested in problems an educated audience (that’s you, dear reader), might see. We know for example that the back end systems are rock-solid and everything is nice and secure, but are there ‘quirks’ we’ve yet to spot that only a geek can spot? Maybe you just think the business model is odd, or we haven’t explained it very well. Either way, I wanted people whose opinions I respect to take a look before the big marketing push over the next 12 months, and see where we can make improvements.