Mobile Content
December 3rd, 2007
The title says it all, but “In Japan Half The Top Selling Books Are Written On Mobile Phones” over at TechCrunch is worth a ponder.
I don’t know anybody who buys ring tones or games, nor anybody who uses “chat to girls in your area” services or any other mobile content. Yet the market is huge. It’s predicted to top $44 billion by 2011 in Europe, and many analysts are predicting (much) bigger revenues than that. Operators are starting to win the battle on revenue share and the EU telcos who typically take up to 40% of the fees are beginning to move towards a more Japanese-like 9 to 11 percent.
In other words, there is a huge amount of cash in this business, and it’s one I know pretty much nothing about. This article is more of a question than an answer: who is buying this stuff? Where’s the growth coming from?
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