When Innovation goes Evil

October 25th, 2007

Let’s take a couple of ideas driving Innovation in the software arena right now:

  • Work should be more like play
  • 3D alternate Worlds are useful in some way
  • People are finding it difficult to deal with the incoming flow of information

Each on their own can lead to ideas like Amazon’s Mechanical Turk, Second Life or better Bayesian filtering. In short, when you focus on an idea you can find ways of making software better. Some people ask themselves, wouldn’t it be great if you mixed some of them up? Say a 3D World where you work? Or handling information flows like a game?

What happens when you try and mix all three up? Well, I concur with TechCrunch when I say this example is just pure evil.

Yes, I can’t quite believe it myself. And I thought the ads in GMail would harm productivity in a mail application…